Organizations use different recruitment techniques depending upon the individuals which the organizations are targeting and want to contact. Most of the organizations provide a platform for the job seekers to contact the employer and in this way initiate the process of hiring. When the employers do not need to target a particular group of population, they opt to open hiring through general employment websites which have become the dominant hiring process in the modern job market. However, if the employer is seeking to hire a particular section of the job seekers which might include women and underrepresented groups, the practice of niche employment is applied.